Next.js Development — Fast, SEO-Ready React Applications.
Next.js frontends and full applications — statically generated where it helps, server-rendered where it matters, and fast enough that Core Web Vitals stop being a conversation.
React on its own gives you a fast application and a page search engines struggle with, and a first load that makes visitors wait for JavaScript before they see anything. Next.js solves both by rendering on the server or at build time, then handing over to React in the browser.
In practice that means a site that scores well on Core Web Vitals, ranks properly, and still feels like an app once loaded. For content-heavy sites and marketing frontends it is usually the right default in 2026.
I build both — Next.js frontends over an existing API or CMS, and complete applications with the backend included.
Next.js work.
Marketing sites & frontends
Statically generated pages that load instantly and rank, with a CMS behind them for editing.
Full-stack applications
App Router, server components, route handlers and database access in one coherent codebase.
Headless CMS integration
Sanity, Payload, Strapi, WordPress as a headless backend — content editing without touching code.
Headless commerce
Fast storefronts over Shopify, WooCommerce or a custom backend, with a checkout that converts.
Performance rescue
Existing React or Next.js apps diagnosed and made fast — bundle analysis, rendering strategy, images.
Technical SEO
Metadata, structured data, sitemaps, canonical handling and rendering strategy that search engines like.
How I approach it.
Choose the rendering strategy per route
The most common Next.js mistake is applying one strategy everywhere. A marketing page should be static. A dashboard should not be. A product page with live stock probably wants static content with a dynamic island. Getting this right per route is where most of the performance actually comes from.
The bundle is the budget
Next.js does not stop you shipping two megabytes of JavaScript, and a surprising number of Next.js sites do. Auditing dependencies, keeping heavy libraries out of the client bundle, and using server components where possible is what makes the difference between fast and merely modern.
Images are usually the Core Web Vitals problem
Largest Contentful Paint is an image on most sites. Correct sizing, modern formats, priority hints on the hero and no layout shift from missing dimensions fixes more Web Vitals problems than any amount of code splitting.
SEO in a JavaScript framework is a rendering decision
Search engines execute JavaScript, imperfectly and on their own schedule. Server-rendering or statically generating anything you want indexed removes the uncertainty entirely, which is the main reason to use Next.js over plain React for public content.
The process.
Listen
A 30-minute call to understand the problem behind the brief. The fix is often not what you first ask for.
Quote
A real number tied to a real scope — never a copy-paste price list. Sent within 24 hours.
Build
I work in staging, in your repo, with commits you can audit. I send a daily update so you are never wondering.
Deliver
Smoke test together, document, deploy. Then I stick around to catch the edge cases.
What you get with me.
- Rendering strategy chosen deliberately per route
- Bundle analysis with a size budget
- Image pipeline with modern formats and priority hints
- Metadata, structured data and sitemap generation
- Accessibility checks on interactive components
- Measured Core Web Vitals before and after
Questions, answered.
Next.js or WordPress — which should I choose?
If the site is content-led and needs frequent non-technical editing, WordPress or a headless CMS with a Next.js frontend usually wins on practicality. If it is application-like or performance is critical, Next.js. I recommend based on who will maintain it, not on what is fashionable.
Can Next.js use WordPress as a backend?
Yes — WordPress as a headless CMS with a Next.js frontend is a solid combination. Editors keep the interface they know, visitors get a much faster site.
My React app is slow. Can you fix it without a rewrite?
Usually. Most slow React apps have a handful of specific causes — oversized bundles, unnecessary client-side data fetching, unoptimised images, re-render storms. A diagnosis first will tell you whether targeted fixes are enough.
Where do these applications get deployed?
Vercel is the smoothest path and it is not required. Next.js runs perfectly well on your own infrastructure or a container platform, and I will set up whichever fits your constraints.
Related services.
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Node.js development: REST and GraphQL APIs, background workers, webhook processing, real-time features and automation — idempotent, observable and retry-safe.
Read moreWordPress Web Design & Custom Theme Development
Custom WordPress web design and theme development. Fast, mobile-first, genuinely editable sites built to rank — no bloated themes, no page-builder lock-in.
Read moreNeed this built?.
Tell me what you need. I send a real quote based on your specific project — never a fixed price for a problem I have not heard.
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