Global Action & 360° Camera Store

The challenge.

Selling cameras direct in dozens of markets means every region needs its own currency, pricing, stock position and shipping rules — while the product itself is inseparable from the software, so the store has to carry firmware, apps and support alongside the checkout.

What I did.

1. 1

   Built region-aware storefronts with local currency, pricing and fulfilment rather than one global catalogue with a converter bolted on.

2. 2

   Treated accessories as core rather than an afterthought — bundle configuration is how average order value grows on hardware with a fixed headline price.

3. 3

   Kept the creator community and sample footage close to the product pages, because for a camera the proof is what people shoot with it.

4. 4

   Combined firmware, app downloads, warranty and support into one hub, so post-purchase questions never leave the brand's own site.

What was built.

• Multi-region storefronts with local currency and stock
• Camera and accessory bundle configuration
• Creator community and sample gallery
• Firmware, app and support hub
• Warranty and care-plan upsell
• Refurbished and trade-in routes