NHS-Partnered Online GP Platform

The challenge.

The same consultation is delivered two entirely different ways: free at the point of use if your GP surgery is a partner, or paid privately if it is not. Mixing those into one journey confuses both audiences — NHS patients think they are being charged, private patients think they are ineligible.

What I did.

1. 1

   Split the site at the top level into 'For NHS' and 'For Private' so each visitor only ever sees the pathway that applies to them.

2. 2

   Added a partnered-surgery lookup so NHS patients can confirm eligibility before starting registration, rather than discovering it at the end.

3. 3

   Made the mobile app the primary conversion for repeat use, since consultations are booked from a phone far more often than a desktop.

4. 4

   Leaned on the credibility markers that matter in UK healthcare — first platform to offer smartphone video consultations, and part of the Square Health group.

What was built.

• NHS versus private pathway split from the homepage
• Partnered-surgery eligibility lookup
• Video consultation booking
• Prescription services
• iOS and Android applications
• Group-backed trust and compliance content